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  2. Topic
    Business
  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 1: Marketing: The Art and Science of Satisfying Customers
  5. Question
    What Are Companies Able to Do by Converting Indifferent Customers
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What Are Companies Able to Do by Converting Indifferent Customers

Question 1

Question 1

Multiple Choice

What are companies able to do by converting indifferent customers into loyal ones through relationship marketing?


A) minimize lifetime value
B) start a process by which customers become bound contractually to the business
C) avoid the necessity of improving customer service in the long run
D) generate repeat sales

Correct Answer:

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