Multiple Choice
Phil is using data collected and published by a trade association in his marketing research study.What kind of data is Phil using?
A) secondary data
B) primary data
C) soft data
D) hard data
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q42: Overall, what is the ideal method for
Q56: When Pantry Food Corporation wanted to taste
Q70: Teenage Research Unlimited, a consumer-oriented marketing research
Q73: What are the two types of nonprobability
Q78: Which of the following should NOT be
Q83: Test marketing a new product is expensive
Q109: The Internet has simplified the market research
Q129: What is interpretative research?
Q185: Videotaping consumers in action, such as using
Q284: When might market researchers employ the survey