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  2. Topic
    Business
  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 7: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    Phil Is Using Data Collected and Published by a Trade
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Phil Is Using Data Collected and Published by a Trade

Question 75

Question 75

Multiple Choice

Phil is using data collected and published by a trade association in his marketing research study.What kind of data is Phil using?


A) secondary data
B) primary data
C) soft data
D) hard data

Correct Answer:

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