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    Business
  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 7: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    Which of the Following Should NOT Be Utilized as Short-Run
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Which of the Following Should NOT Be Utilized as Short-Run

Question 78

Question 78

Multiple Choice

Which of the following should NOT be utilized as short-run sales forecasting technique?


A) the survey of buyer intentions
B) the Delphi technique
C) the jury of executive opinion
D) the sales force composite

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