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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    A Marketing Decision Support System (MDSS) Is a Tool That
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A Marketing Decision Support System (MDSS) Is a Tool That

Question 122

Question 122

True/False

A marketing decision support system (MDSS) is a tool that can be used to transform the raw data of the Marketing Information System (MIS) into meaningful, connected information used to make marketing decisions.

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