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From Which Point of View Is an Undifferentiated Marketing Strategy

Question 63

Multiple Choice

From which point of view is an undifferentiated marketing strategy efficient?


A) It serves the consumer better because the products offered are designed to meet the needs of a specific group of people.
B) It maintains control of short production runs.
C) It captures high profits in small segments of the market.
D) It supports mass production and promotion.

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