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    Contemporary Marketing
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    Exam 8: Market Segmentation, Targeting, and Positioning
  5. Question
    Items Can Be Classified as Business Products Not Because of What
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Items Can Be Classified as Business Products Not Because of What

Question 64

Question 64

True/False

Items can be classified as business products not because of what they are but because of how they will be used, such as shovels and rakes purchased by a lawn care service.

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