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    Contemporary Marketing
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    Exam 8: Market Segmentation, Targeting, and Positioning
  5. Question
    What Is the Strategy That Is Sometimes Referred to as Mass
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What Is the Strategy That Is Sometimes Referred to as Mass

Question 128

Question 128

Multiple Choice

What is the strategy that is sometimes referred to as mass marketing?


A) concentrated marketing
B) macromarketing
C) undifferentiated marketing
D) differentiated marketing

Correct Answer:

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