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    Business
  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 8: Market Segmentation, Targeting, and Positioning
  5. Question
    According to the 80/20 Principle, Nonusers and Light Users Are
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According to the 80/20 Principle, Nonusers and Light Users Are

Question 126

Question 126

True/False

According to the 80/20 principle, nonusers and light users are NOT consumer prospects worth pursuing.

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