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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    A Marketer Segmenting by Family Life Cycle Will Focus on Age
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A Marketer Segmenting by Family Life Cycle Will Focus on Age

Question 170

Question 170

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A marketer segmenting by family life cycle will focus on age as the major determinant of consumer purchases.

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