Multiple Choice
Which of the following best describes global brand equity?
A) It is a global brand that sells at least 20 percent of the products outside the home country.
B) It is difficult to evaluate as not every foreign company tracks market share.
C) It includes two components, traditional sales and Internet sales.
D) It is of interest only when companies are involved in mergers, partnerships, or strategic alliances.
Correct Answer:
Verified
Correct Answer:
Verified
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