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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    What Kind of Commitment Is Necessary in Relationship Marketing
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What Kind of Commitment Is Necessary in Relationship Marketing

Question 80

Question 80

Multiple Choice

What kind of commitment is necessary in relationship marketing?


A) a reduction in the use of technology in favour of one-on-one communication
B) an emphasis on new customers
C) a company-wide initiative
D) conflict between buyers and the company

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