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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    Customer Satisfaction Is Defined as the Psychological Difference Between What
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Customer Satisfaction Is Defined as the Psychological Difference Between What

Question 139

Question 139

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Customer satisfaction is defined as the psychological difference between what a customer expects and what he or she perceives he or she needs.

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