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    Basic Marketing Research Study Set 2
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    Exam 5: Types of Research Design and Exploratory Research
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    A Mexican Restaurant Owner Often Visits Competitor's Restaurants in Order
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A Mexican Restaurant Owner Often Visits Competitor's Restaurants in Order

Question 1

Question 1

Multiple Choice

A Mexican Restaurant owner often visits competitor's restaurants in order to gather visual information about menu selections,prices,ambiance,and service quality to benchmark against.What type of research is the owner performing?


A) Exploratory
B) Basic
C) Descriptive
D) Causal
E) Field

Correct Answer:

verifed

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