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  3. Study Set
    Basic Marketing Research Study Set 2
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    Exam 9: Collecting Primary Data
  5. Question
    If a Researcher Is Interested in Investigating Whether or Not
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If a Researcher Is Interested in Investigating Whether or Not

Question 22

Question 22

Multiple Choice

If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product,the researcher should focus on measuring


A) motivation.
B) intention.
C) behavioral goals.
D) attitude.
E) personality.

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