Which of the Following Statements Is NOT True of Motives

Multiple Choice

Which of the following statements is NOT true of motives?

A) Marketers have an interest in consumer motives because it is believed that motives are stable and thus offer a strong basis for predicting future behavior.
B) A motive might be considered an inner state that produces goal-oriented behavior.
C) For marketing purposes, motives and attitudes are essentially the same thing.
D) Marketers believe that an understanding of the motives behind a behavior might allow them to better influence future behavior.
E) The knowledge of motives allows marketers to understand the needs of the customers.