Multiple Choice
From a marketer's perspective, when measuring the effectiveness of an advertisement, a person's awareness refers to:
A) to his knowledge of the program that preceded the ad.
B) how much a person knows about the advertisement.
C) the person's level of consciousness.
D) what the person knows about the company.
E) how many magazines the person reads.
Correct Answer:
Verified
Correct Answer:
Verified
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