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    Information Systems Study Set 3
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    Exam 10: Enterprise Information Systems: CRM and Collaboration Systems
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    Customer Relationship Management (CRM) Is a Means of Managing All
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Customer Relationship Management (CRM) Is a Means of Managing All

Question 69

Question 69

True/False

Customer relationship management (CRM) is a means of managing all aspects of a customer's relationship with an organisation to endeavour to increase customer loyalty and retention,and the organisation's profitability.

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