What Is Customer Relationship Management

Multiple Choice

What is customer relationship management?

A) The analysis and redesign of workflow between organisations and customers
B) A standardised set of activities that accomplish a specific task such as processing a customer's order
C) A means of managing all aspects of a customer's relationship with an organisation to endeavour to increase customer loyalty and retention, and the organisation's profitability
D) The analysis and redesign of workflow between organisations and customers.