Multiple Choice
Website personalisation is based on data collected by the CRM systems.When and why does website personalisation occur?
A) Website personalisation occurs when a website can 'know' enough about a person's likes and dislikes to fashion offers that are more likely to appeal to that person
B) Website personalisation occurs when a website has been infiltrated by the organisation's CRM
C) Website personalisation is in the development phase only
D) Website personalisation occurs only when a website's characteristics are collected by the organisation
Correct Answer:
Verified
Correct Answer:
Verified
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Q49: Which of the following statements is correct?<br>A)Collective
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Q54: A _ supports the capturing,organisation and dissemination
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