Zoë Was Looking for a Kennel to Board Her Cocker

Multiple Choice

Zoë was looking for a kennel to board her cocker spaniel for two weeks while she goes on vacation.There are two kennels close to her home.One charges $50 per week and the other charges $125 per week.Zoë chose the higher priced service because her dog is like a member of the family and she wanted it to have the best possible care while she was away.Zoë's service expectation level was determined by a(n) :

A) Explicit service promise
B) Perceived service alternative
C) Word-of-mouth communication
D) Implicit service promise
E) Marketing testimonial