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    Essentials of Marketing Study Set 2
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    Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
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    Micro-Marketing Often Costs Too Much Because Many Firms Improperly Blend
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Micro-Marketing Often Costs Too Much Because Many Firms Improperly Blend

Question 144

Question 144

True/False

Micro-marketing often costs too much because many firms improperly blend the Four Ps and misunderstand both their customers and the market environment that affects their operation.

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