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Which of the Following Statements About Pioneers,second-Movers,and Followers Is FALSE

Question 21

Multiple Choice

Which of the following statements about pioneers,second-movers,and followers is FALSE?


A) A pioneer is the first to market with a new product idea.
B) On average,pioneers are usually more profitable than followers.
C) Second-movers typically have a strong customer focus.
D) Second-movers that respond quickly build market share in the market growth stage.

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