Multiple Choice
Which of the following gives the correct order of the steps in the new-product development process?
A) screening,idea generation,idea evaluation,development,commercialization
B) idea generation,screening,idea evaluation,development,commercialization
C) idea generation,idea evaluation,development,screening,commercialization
D) development,idea generation,screening,commercialization,idea evaluation
E) commercialization,idea generation,idea evaluation,screening,development
Correct Answer:

Verified
Correct Answer:
Verified
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