Which of the Following Is a Common Cause of New-Product

Multiple Choice

Which of the following is a common cause of new-product failures?

A) The product fails to offer the customer a unique benefit.
B) The company tries to follow an organized new-product development process rather than using a faster and more spontaneous "race-to-market" approach.
C) The managers worry too much about the competition.
D) The company delays putting the product on the market until it develops a complete marketing plan.
E) All these answers are correct.