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    Essentials of Marketing Study Set 2
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    Exam 9: Product Management and New-Product Development
  5. Question
    Which of the Following Is a Strategy That a Marketing
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Which of the Following Is a Strategy That a Marketing

Question 1

Question 1

Multiple Choice

Which of the following is a strategy that a marketing manager is most likely to use in the market growth stage?


A) building brand familiarity
B) penetration pricing to develop customer loyalty
C) moving toward intensive distribution
D) price slashing
E) developing new ways to use the product

Correct Answer:

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