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    Essentials of Marketing Study Set 2
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    Exam 9: Product Management and New-Product Development
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    According to the Text,a New Product Is One That Is
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According to the Text,a New Product Is One That Is

Question 232

Question 232

Multiple Choice

According to the text,a new product is one that is


A) physically changed.
B) unique.
C) new in any way for the company concerned.
D) completely new,physically and conceptually.
E) None of these answers is correct.

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