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Kelly Drake,marketing Manager for Find-Ur-Way Global Positioning Systems,is Testing the Marketing

Question 235

Multiple Choice

Kelly Drake,marketing manager for Find-Ur-Way global positioning systems,is testing the marketing mix for one of her company's new products.The product was introduced in two different markets with different prices and packages.This suggests the new product is in the ________ step of the new-product development process.


A) commercialization
B) idea evaluation
C) screening
D) development
E) idea generation

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