The New-Product Development Process

Multiple Choice

The new-product development process

A) is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
B) seeks to take as many ideas to market as possible,hoping to find a breakthrough opportunity.
C) relies solely on test marketing to decide whether to drop an idea or take it to market.
D) is especially important because it increases the number of new-product ideas that get to the commercialization stage.
E) None of these answers is correct.