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Product Line Length Indicates the

Question 3

Multiple Choice

Product line length indicates the


A) number of individual offerings in a product line.
B) number of product lines that the company has to offer its customers.
C) number of intermediaries involved in the distribution of all the offerings in a product line.
D) total customer lifetime value associated with the offerings in a product line.
E) total number of products that the company has to offer its customers.

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