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    Essentials of Marketing Study Set 2
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    Exam 6: Business and Organizational Customers and Their Buying Behavior
  5. Question
    A ________ Consists of All the People Who Participate in or Influence
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A ________ Consists of All the People Who Participate in or Influence

Question 178

Question 178

Multiple Choice

A ________ consists of all the people who participate in or influence a purchase.


A) procurement department
B) bidding group
C) set of gatekeepers
D) sales analysis group
E) buying center

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