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    Essentials of Marketing Study Set 2
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    Exam 6: Business and Organizational Customers and Their Buying Behavior
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    A Formal Rating of Suppliers in All Relevant Areas of Performance
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A Formal Rating of Suppliers in All Relevant Areas of Performance

Question 177

Question 177

Multiple Choice

A formal rating of suppliers in all relevant areas of performance is best referred to as


A) vendor analysis.
B) portfolio analysis.
C) intermediary survey.
D) value chain analysis.
E) situational survey.

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