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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A Complete Product-Market Definition Includes a Four-Part Description Comprising All
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A Complete Product-Market Definition Includes a Four-Part Description Comprising All

Question 76

Question 76

Multiple Choice

A complete product-market definition includes a four-part description comprising all of the following EXCEPT


A) geographic area.
B) customer needs.
C) customer types.
D) product type.
E) marketing mix.

Correct Answer:

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