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Having Segmented Its Broad Product-Market,Blue Chip,Inc

Question 77

Multiple Choice

Having segmented its broad product-market,Blue Chip,Inc.feels that three segments are similar enough that together they can be treated as one large target market and offered the same marketing mix.Blue Chip,Inc.is following the ________ approach.


A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) None of these answers is correct.

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