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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    "Good" Market Segments Are Those That Are
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"Good" Market Segments Are Those That Are

Question 74

Question 74

Multiple Choice

"Good" market segments are those that are


A) homogeneous between.
B) heterogeneous within.
C) operational and substantial.
D) international in nature.
E) substantial all the time.

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