A Food Processing Company Considering Snack-Food Opportunities Identified Three Possible

Multiple Choice

A food processing company considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters,the health faddists,and the nutrition-conscious parents.It developed a marketing mix around a line of good-tasting,nutritious children's snacks.The firm is apparently

A) relying on cluster analysis techniques.
B) using a multiple target market approach.
C) using a single target market approach.
D) using a combined target market approach.
E) ignoring the criteria that good market segments should be operational.