Multiple Choice
When a firm develops a marketing mix for teenage boys that is different from its marketing mix for teenage girls,which target market approach is it using?
A) single
B) generic
C) combined
D) clustering
E) multiple
Correct Answer:

Verified
Correct Answer:
Verified
Q36: When major airlines target business travelers because
Q83: A food processing company considering snack-food opportunities
Q86: The process of naming broad product-markets and
Q88: When a company segments its business customers
Q89: A generic market description looks at markets
Q90: In the context of segmenting international markets,which
Q111: A manager who aggregates all potential customers
Q159: When segmenting markets, cost considerations typically encourage
Q173: Clustering techniques try to find similar patterns
Q237: In segmenting the cell phone user product-market,