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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    When a Firm Develops a Marketing Mix for Teenage Boys
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When a Firm Develops a Marketing Mix for Teenage Boys

Question 85

Question 85

Multiple Choice

When a firm develops a marketing mix for teenage boys that is different from its marketing mix for teenage girls,which target market approach is it using?


A) single
B) generic
C) combined
D) clustering
E) multiple

Correct Answer:

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