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    International Marketing Study Set 4
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    Exam 13: Products and Services for Consumers
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    _____ Is the Term Used to Describe the Changes Mandated
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_____ Is the Term Used to Describe the Changes Mandated

Question 60

Question 60

Multiple Choice

_____ is the term used to describe the changes mandated by local product and service standards.


A) Product localization
B) Product blending
C) Product standardization
D) Product dilution
E) Product homologation

Correct Answer:

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