The Red Lobster Seafood Restaurant Is Considering Opening Branch Operations

Multiple Choice

The Red Lobster seafood restaurant is considering opening branch operations in China. However, the restaurant chain's labor union has already pointed out a potential problem with this expansion. In China, it is considered to be in bad taste to allow employees to collect tips for service. Since a great portion of a typical wait-staff person's compensation comes in the form of tips, the union would like to know how employees would be compensated for this loss. The above example illustrates which of the following barriers a consumer services marketer faces in a foreign market?

A) Protectionism.
B) Controls on transborder data flows.
C) Protection of intellectual property.
D) Cultural requirements for adaptation.
E) Language translation barriers.