Martin Is Comparing the Characteristics of His Company's Water Filters

Multiple Choice

Martin is comparing the characteristics of his company's water filters with those that are already being marketed in the local market. He realizes that there is lot of scope for his filters as they are functionally more advanced, have longer life, and also can be marketed at a competitive price in these markets. The characteristic of his product that will help in wide acceptance of his product is its _____.

A) trialability
B) compatibility
C) observability
D) relative advantage
E) complexity