The Washing Machines Marketed by Taichi Failed in Asian Markets

Multiple Choice

The washing machines marketed by Taichi failed in Asian markets as those countries lacked the skills necessary to repair and maintain their products. Also, the washing machines spares available in local markets were not compatible with these machines. This product failure was a result of lack of attention by the company to the _____ component of the product.

A) core
B) design
C) packaging
D) support services
E) global