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    International Marketing Study Set 5
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    Exam 13: Products and Services for Consumers
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    _____ Is the Process by Which Innovation Spreads
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_____ Is the Process by Which Innovation Spreads

Question 16

Question 16

Multiple Choice

_____ is the process by which innovation spreads.


A) Diffusion
B) Filtering
C) Dissolution
D) Flighting
E) Liquidation

Correct Answer:

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