Fiona's Company Wants to Launch a New Product in Madrid

Multiple Choice

Fiona's company wants to launch a new product in Madrid. Fiona requests her product manager to distribute some samples to potential customers there so that she can gauge the consumer preferences prevalent there before introducing the product. Here, Fiona tires to reduce the degree of economic and social risks, also known as _____, associated with product use.

A) billability
B) docibility
C) invincibility
D) trialability
E) partibility