The Norton Group, a Manufacturer of Toiletries and Cleaning Products

Multiple Choice

The Norton group, a manufacturer of toiletries and cleaning products, uses the name SparkleX, for most its products in all of their international markets. The name has created a universal appeal for its products as customers identify their products with the name. Hence, SparkleX can be regarded as a _____.

A) retailer's brand
B) shelf brand
C) store brand
D) global brand
E) dual brand