The Red Lobster, a Restaurant, Considers Opening Branches in China

Multiple Choice

The Red Lobster, a restaurant, considers opening branches in China. However, the restaurant's labor union feels that since accepting tips by wait-staff is considered in bad taste in China, they will face considerable loss. Therefore, they demand to know how employees would be compensated for this since a great portion of a typical wait-staff person's compensation comes in the form of tips. Which of the following barriers a consumer services marketer faces in a foreign market is illustrated in this scenario?

A) Protectionism
B) Controls on transborder data flows
C) Protection of intellectual property
D) Cultural requirements for adaptation
E) Language translation barriers