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Cost Management A Strategic Emphasis
Exam 13: Cost Planning for the Product Life Cycle: Target Costing, Theory of Constraints, and Strategic Pricing
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Question 1
Multiple Choice
If Johnson determines price using a 20% markup of life cycle cost, the price is:
Question 2
Multiple Choice
When comparing Activity-based costing (ABC) and the Theory of Constraints (TOC) , the approach each method takes toward profitability analysis is:
Question 3
Multiple Choice
Place the five steps in implementing a target costing approach in the proper order: 1 - Determine desired profit 2 - Use kaizen costing and operational control to reduce costs 3 - Determine the market price 4 - Use value engineering to identify ways to reduce product costs 5 - Calculate the target cost at market price less desired profit
Question 4
Multiple Choice
Generally, firms will price a product more competitively at which stages of the product's sales life cycle?
Question 5
Multiple Choice
The profit margin based on manufacturing cost for model F-32 is:
Question 6
Multiple Choice
Which function(s) is/are the bottleneck(s) ?
Question 7
Multiple Choice
If Johnson determines price so as to receive a desired return on assets of 15%, the price is:
Question 8
Multiple Choice
Many firms are finding it is difficult to compete successfully on cost leadership or differentiation alone, and they must, in fact, compete on both:
Question 9
Essay
PureSwing Golf, Inc. manufactures swing analyzer systems for golf instructors. Two of its systems, Pure1000 and the Pure 5000 have these characteristics:
The Pure1000 sells for $1,000 installed and the Pure5000 sells for $1,750 installed. Required: 1. What are the current profit margins on both systems? 2. PureSwing's management believes that it must drop the price on the Pure1000 to $800 and on the Pure5000 to $1,450 to remain competitive in the market. Recalculate profit margins for both products at these price levels. 3. Describe two ways that PureSwing could cut its costs to get the profit margins back to their original levels.
Question 10
Multiple Choice
The product cost for model B-13 is:
Question 11
Multiple Choice
During the sales life cycle, which is an example of what happens during the maturity phase?
Question 12
Essay
Amanda Jones owns and operates Motorcycle Rentals Inc.(MRI). Customers can rent a motorcycle in one city and then return it at one of three designated cities. Following are the costs involved in providing this service each year:
Motorcycle Rentals Inc. began business two years ago with a $400,000 expenditure for a fleet of 45 motorcycles. These are expected to last five more years, at which time a new fleet will be purchased. Jeremy is satisfied with the steady average rentals per year of 10,000. Required: 1. What price should Jeremy charge per rental for the business to make a twenty percent life cycle profit? 2. What price should Jeremy charge per rental for the business to make a before-tax thirty percent return on investment?
Question 13
Multiple Choice
The current profit per unit is:
Question 14
Multiple Choice
Assuming sales and marketing are not correct in their estimation and the volume of sales is not changed and ECC meets the competitive price, what is the target cost if ECC wants to maintain its same income level?
Question 15
Essay
Jared Monsma, Weekend Golfer's vice president for marketing, has concluded from his market analysis that sales have been dwindling for the standard golf cart because of aggressive pricing by competitors. Weekend Golfers sells these golf carts online for $3,000, whereas the competition sells a comparable cart online in the $2,900 range. Jared has determined that dropping the price to $2,850 would regain the firm's annual market share of 8,000 golf carts. Cost data based on sales of 8,000 gas golf carts follow:
Question 16
Multiple Choice
During which stage of the sales life cycle of a product do sales continue to increase but at a decreasing rate, and competition tends to focus on cost?