Multiple Choice
The three basic research methods used to collect quantitative data are:
A) observation, experiment, and survey.
B) observation, simulation, and focus group.
C) role-playing, simulation, and case-studies.
D) field tests, market tests, and laboratory tests.
E) clutter tests, role-playing, and market tests.
Correct Answer:
Verified
Correct Answer:
Verified
Q58: In advertising terminology,television programs like Monk,Lost,Deal or
Q59: In which stage would advertisers rely on
Q60: A research using the projective technique might
Q61: _ provides the advertiser with useful guidelines
Q62: _ is the systematic gathering,recording,and analysis of
Q64: For a quantitative test to be valid,the
Q65: The first step in the research process
Q66: Before Kraft introduced Philadelphia Single Size Cream
Q67: A clothing Web site is planning to
Q68: Suppose an advertising researcher needs to know