Multiple Choice
A clothing Web site is planning to run three different magazine ads inviting consumers to visit its website to learn how you can create a customized closet.The ads will run in the December edition of a homemaking magazine.The ad that generates the most responses will be considered most effective and will be run in future publications.What kind of a test is the resort conducting?
A) An advertising pretest
B) A sales test
C) A recall test
D) An inquiry test
E) An attitude test
Correct Answer:

Verified
Correct Answer:
Verified
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