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  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    For a Quantitative Test to Be Valid,the Test Must
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For a Quantitative Test to Be Valid,the Test Must

Question 64

Question 64

Multiple Choice

For a quantitative test to be valid,the test must:


A) use a random sample.
B) be cost-efficient.
C) reflect the true status of the market.
D) be open-ended.
E) be repetitive.

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