Multiple Choice
Effective survey questions have three important attributes.They are:
A) lengthy, descriptive, and unspecific.
B) double-barreled, leading, and loaded.
C) clarity, focus, and brevity.
D) embedded with response, length, and complex.
E) debatable, difficult, and specific.
Correct Answer:

Verified
Correct Answer:
Verified
Q64: For a quantitative test to be valid,the
Q65: The first step in the research process
Q66: Before Kraft introduced Philadelphia Single Size Cream
Q67: A clothing Web site is planning to
Q68: Suppose an advertising researcher needs to know
Q70: A marketing researcher designed a questionnaire that
Q71: The Harvard School of Public Health College
Q72: Define marketing research.
Q73: An MIS is a:<br>A) set of procedures
Q74: Researchers often use probability samples because they