In October 2006,Wal-Mart Stores Began a Store Segmentation Process That

Multiple Choice

In October 2006,Wal-Mart Stores began a store segmentation process that will tailor merchandise in each store to its local consumer base.At the same time,Wal-Mart is going to modify its in-store network,Wal-Mart TV,to run different ads in separate store departments rather than the same ad storewide.In other words,individual stores will rely on _____ strategies.

A) geodemographic
B) psychographic
C) behavioristic
D) geographic
E) psychological